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About 27E

Why? 

The motive of 27E came from one of today's deep-rooted problems: It is said that Generation Z (those born 1997-2015) is the most connected, yet it is the loneliest generation. Yet, this problem is not only felt in this generation, it applies to every generation. There are moments when we try our best to express our true feeling and gets misunderstood. We have moments when we want to express them, but will not go outside. It is said that total of 27 emotions exist in us, begin to recognize emotions you thought you haven’t had before or been hiding in you. 27E will be the starting point to tackle this deep-rooted problem!

27E t-shirt (relief): Student finishes the final exam and is ready to enjoy the summer. 

How?

What we wear is one of the ways of expressing ourselves. Now move a step further and think about this statement: what we wear will be able to express what can be hidden like a secret in closet/chest (pun intended), can be seen with naked eye, can be felt with heart... Yes, you have guessed it, we here are talking about emotions. The 3 descriptions of emotions was visually represented as symbols, all coming together to form the 27E logo. 27E logo in most cases (not always) is present in the centre of each product to portray the location of our hearts! There are 27 different variations each representing specific emotion.

Have you ever took a moment before approaching someone then halting midway only to hide what you wanted to express?

27E will be the helping hand to anyone in expressing their own emotions to the outer self. The hand that gives a little push for you to gain confidence, enough to express what was hidden.

27E t-shirt (adoration): Mother feels thankful for receiving a gift from her daughter.

Sense it 27: Did you know there are 27 different emotions in us?